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Marketing Virtual Assistant Services: What They Do and Why Your Business Needs One

  • Writer: DM Monticello
    DM Monticello
  • Jun 10
  • 7 min read


Marketing today is fast-paced, data-driven, and full of moving parts—from social media to email outreach, SEO to analytics. Many businesses, especially startups and small companies, find themselves overwhelmed trying to manage everything in-house. That’s where marketing virtual assistant services come in. These professionals can streamline your marketing operations, cut costs, and help grow your business more efficiently.

In this article, we’ll break down what marketing VAs do, the tasks they handle, how much they cost, and how to hire the right one for your business.



What Is a Marketing Virtual Assistant?

A marketing virtual assistant (VA) is a remote professional who specializes in supporting digital marketing tasks. Unlike general virtual assistants who handle a mix of admin work, marketing VAs focus specifically on executing and managing marketing strategies.

They often work for businesses that want to expand their marketing reach but don’t have the budget or need for a full-time, in-house marketing employee. These VAs typically work part-time, on a contract basis, or through a hiring platform like OpsArmy, which connects businesses with pre-vetted remote talent.



Specialized Tasks for Marketing VAs

Marketing VAs are skilled in various areas such as:

  • Social media strategy and scheduling

  • Basic graphic design

  • Lead generation

  • CRM management

  • Email automation

  • Search engine optimization (SEO)

  • Writing blogs and newsletters

Some marketing VAs are generalists, while others specialize in areas like social media marketing, email campaigns, or SEO content creation. If you need niche support, like help with Pinterest or podcast promotion, a specialized VA can fill that role without requiring full-time staff.

Learn more about how to hire virtual assistants tailored to your unique business goals.



Top Marketing Tasks a VA Can Handle

Here’s a breakdown of the most common (and valuable) marketing tasks you can outsource to a VA.


Social Media Management

VAs can:

  • Draft and schedule posts

  • Create graphics with tools like Canva

  • Respond to comments and DMs

  • Monitor engagement metrics

They’ll use social tools like Buffer or Hootsuite to plan and track posts across platforms like Instagram, LinkedIn, and TikTok.

Explore how marketing VAs support social growth for small businesses.


Email Marketing

From setting up automated campaigns to cleaning email lists, marketing VAs can handle the full email lifecycle. They might use platforms like Mailchimp, ActiveCampaign, or Klaviyo to:

  • Design email templates

  • Segment audiences

  • Run A/B tests

  • Track open and conversion rates

This is especially helpful for eCommerce or SaaS companies where nurturing leads is critical.


SEO Research and Content Optimization

A good marketing VA can:

  • Perform keyword research using tools like Ahrefs or SEMrush

  • Write meta titles/descriptions

  • Optimize blog posts

  • Track content performance in Google Analytics

Take a look at our guide to running SEO accurately to better understand how VAs fit into SEO efforts.


Blog Writing and Scheduling

Many businesses outsource their content calendar to a VA. Tasks include:

  • Researching blog topics

  • Writing and editing drafts

  • Uploading posts to CMS platforms like WordPress or Webflow

  • Adding internal and external links

You can even have your VA link back to valuable resources like The Ultimate Guide to Business Growth.


Analytics Reporting

Marketing VAs can pull data from:

  • Google Analytics

  • Facebook Ads Manager

  • Email platforms

  • CRMs

They compile this into simple reports so your internal team can make better decisions without wasting hours on data cleanup.



Benefits of Hiring Marketing Virtual Assistant Services

When used strategically, marketing VAs can transform your operations. Here’s how:


1. Lower Payroll Costs

Hiring a virtual assistant—especially offshore—costs significantly less than hiring a full-time marketing employee. According to recent trends, you can hire in the Philippines or Latin America at competitive rates without compromising on quality.


2. Increased Marketing Output

Delegating recurring tasks like scheduling posts or uploading blogs frees up your in-house team to focus on strategy and creative direction. With VAs, you get more done in less time, allowing for a consistent brand presence.


3. 24/7 Global Availability

Working with VAs in different time zones ensures someone is always monitoring your marketing channels. Whether it's a last-minute email or a weekend promotion, global VAs offer true flexibility.

Explore how to build a high-performance remote team that works around the clock.


4. Faster Campaign Scaling

Need to launch five landing pages this month instead of two? A marketing VA team can quickly scale execution, freeing you from hiring bottlenecks and onboarding delays.

This flexibility is critical if you're in growth mode or managing seasonal promotions. Check out our guide to scaling your business with freelancers.



Signs You Need a Marketing Virtual Assistant

Not sure if now’s the right time to hire a VA? Here are key signs to look for:


You’re Spending Too Much Time on Admin

If you're a business owner or marketing lead bogged down in repetitive tasks, a VA can help free up hours weekly. Use that time to focus on strategy, product development, or sales.


Your Campaign Performance Is Inconsistent

If some weeks your social and email campaigns are flawless—and other weeks you forget to post—this inconsistency can hurt your brand. A VA brings the consistency you need.


You’re Not Tracking Marketing Metrics

If you're not checking open rates, click-through rates, or lead gen stats weekly, you're flying blind. A VA can gather and report on KPIs without overwhelming your schedule.


You Lack Certain Skill Sets

You may not need a full-time content writer or graphic designer—but you might need 5–10 hours of that work per week. A VA fills these niche gaps.

Learn how to maximize your team's productivity by bringing in the right support at the right time.


How to Hire the Right Marketing VA

Hiring the right marketing virtual assistant starts with defining your needs clearly. You’re not just hiring help—you’re hiring impact. Whether your focus is on content, email marketing, or lead generation, choosing the right person makes all the difference.


Essential Skills to Look For

When reviewing candidates, prioritize these core marketing skills:

  • Content writing and editing

  • SEO and keyword research

  • Email automation (e.g., Mailchimp, Klaviyo)

  • Graphic design tools (Canva, Adobe Express)

  • Social media planning tools (Buffer, Hootsuite)

  • CRM knowledge (HubSpot, Zoho, etc.)

Some businesses need someone who can support broader campaigns, while others might prefer a hyper-focused skill set—like a Pinterest virtual assistant or an expert in outreach for link-building.


Interview Questions to Ask

Here are a few targeted questions you can use:

  • Can you walk me through a marketing campaign you supported from start to finish?

  • What tools do you use for content scheduling or analytics reporting?

  • How do you stay up-to-date with marketing trends?

Also consider soft skills like time management, communication style, and initiative—especially important for remote collaboration.


Hiring Through a Vetted Platform

Instead of searching through hundreds of freelancer profiles, many business owners turn to platforms like OpsArmy to find pre-vetted, skilled marketing assistants. You’ll save time, avoid unqualified candidates, and gain a support team that understands your business goals.



How Much Do Marketing Virtual Assistant Services Cost?

Pricing varies based on experience, location, and specialization. But here are some general benchmarks to guide your decision:


Hourly vs. Monthly Rates

  • Hourly: Entry-level VAs may charge $7–$15/hour. Mid-level marketing VAs with specialized skills may cost $20–$35/hour.

  • Monthly: If you're hiring 20 hours/week, expect to pay $600–$1,500/month, depending on expertise and region.

Some platforms offer flat-rate packages or custom pricing based on recurring tasks.


Local vs. Offshore Talent

Hiring VAs from the U.S. or UK is generally more expensive. Many companies find high-quality, fluent English-speaking VAs in countries like:

  • The Philippines

  • Mexico

  • Brazil

  • South Africa

Explore how to hire in Latin America or the Philippines for affordable, top-tier talent.


Real-World Use Cases and Success Stories

Here are some common ways businesses use marketing VAs to boost results:


1. Social Media Growth for Local Brands

A real estate agency used a VA to manage Instagram, Facebook, and LinkedIn content. The result? A 40% increase in monthly leads over 6 months thanks to consistent posting and engagement.


2. Automating Content Marketing

An eCommerce company hired a VA to write product descriptions, upload blog posts, and schedule newsletters. The time saved allowed the founder to focus on growth strategy.

See how other companies leveraged OpsArmy to improve results, like how they boosted an EdTech company’s revenue by 50%.


3. Lead Generation for B2B Sales

A SaaS startup hired a VA to handle LinkedIn outreach and manage CRM data entry. In just two months, they added over 200 qualified leads to their pipeline.

Explore how to use a VA for CRM tasks to maintain clean, actionable customer data.


Common Mistakes to Avoid When Hiring a Marketing VA

Even the best candidates can underperform if there’s no structure or clarity. Here are pitfalls to watch for:


Not Defining Clear Goals

Without specific KPIs, even experienced VAs will struggle to deliver meaningful results. Always set expectations up front—be it weekly blog posts, a certain follower growth rate, or open rate improvements.


Micromanaging Instead of Delegating

You hired a VA to save time—not to spend more time managing them. Trust their process. Let them own their role while checking in regularly via tools like Slack or Asana.

Learn how to delegate effectively so you can focus on big-picture tasks.


Failing to Integrate Them Into Your Team

Marketing works best when aligned with sales, product, and customer support. Invite your VA to weekly huddles, share brand guidelines, and make sure they have access to your tools.


Getting Started with Marketing Virtual Assistant Services

If you're ready to hire a marketing VA, here’s how to get started:


Onboarding Checklist

  • Set up communication tools (e.g., Slack, Zoom)

  • Share access to social media accounts, CMS, and marketing tools

  • Provide branding materials and style guides

  • Assign a small trial project to evaluate fit

Use our VA success guide to ensure a smooth onboarding process.


Recommended Tools for Remote Collaboration

  • Project Management: Asana, Trello, ClickUp

  • Content Scheduling: Buffer, Later, CoSchedule

  • Design: Canva, Adobe Express

  • Analytics: Google Analytics, UTM.io

  • Email Marketing: Mailchimp, Constant Contact


Where to Find Qualified VAs

You can post jobs on freelance platforms—but you'll spend hours filtering. For a faster, more reliable route, work with companies like OpsArmy, which offers vetted marketing assistants ready to hit the ground running.


Why Choose OpsArmy for Marketing Virtual Assistant Services?

OpsArmy is a trusted platform that connects businesses with high-quality remote talent across marketing, admin, and operations. When you choose OpsArmy:

  • You get pre-vetted professionals with proven marketing experience.

  • You save time on hiring, onboarding, and management.

  • You can scale your business faster without breaking your budget.

Explore more at www.operationsarmy.com and discover how marketing VAs can unlock growth for your brand.


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