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  • Writer's pictureFiorella Corrales

Earn Online Income as a Freelancer

Are you looking to break into the world of online work and become your own boss? Freelancing as a writer or virtual assistant could be the perfect opportunity for you. In this article, we'll explore what it takes to succeed in these roles and how you can get started. Freelancing offers flexibility, independence, and the chance to work from anywhere. Whether you're a wordsmith with a passion for storytelling or a highly organized individual with a knack for multitasking, there's a freelancing path that suits your skills and interests. Join us as we delve into the essentials of freelancing as a writer or virtual assistant and discover how you can turn your passion into a profitable online career.

What is Freelancing?

Freelancing is a form of self-employment where individuals offer their skills and services to clients on a project basis. Instead of being employed by a single employer, freelancers work independently and often have multiple clients simultaneously. This arrangement provides freelancers with the flexibility to choose the projects they work on, set their own schedules, and work from anywhere with an internet connection.

One of the key aspects of freelancing is the ability to market oneself to attract clients. Freelancers often create portfolios showcasing their work, use social media and networking to connect with potential clients, and may use freelance platforms to find job opportunities. By effectively marketing their skills and services, freelancers can build a steady client base and establish a successful freelance career.

However, freelancing also comes with challenges, such as the need to manage finances, market oneself effectively, and deal with irregular income. Despite these challenges, many people find freelancing to be a rewarding and fulfilling career choice that offers a great deal of freedom and flexibility.

Freelance Writing

Freelance writing is a versatile and rewarding career that allows writers to showcase their skills and creativity while working on a wide range of projects for diverse clients. Here's a closer look at the world of freelance writing:

  1. Types of Writing: Freelance writers can work on a variety of projects, including:

    • Case Studies: Creating in-depth studies that showcase a company's success stories.

    • Website Copy: Writing compelling content for websites to attract and engage visitors.

    • Blog Posts: Writing articles for company blogs or personal blogs on various topics.

    • Print Publications: Contributing articles to magazines, newspapers, and textbooks.

    • Marketing Content: Crafting content for advertisements, brochures, and promotional materials.

  2. Finding Writing Gigs: Freelance writers can find writing opportunities in several ways, including:

    • Networking: Building relationships with other writers, editors, and professionals in the industry.

    • Pitching: Sending proposals and queries to potential clients or publications.

    • Content Mills: While not always recommended, some writers start by working for content mills to gain experience.

    • Job Boards:There are numerous websites that post writing gigs regularly, just make sure that these websites are reputable and that communication is clear to avoid misunderstandings.

  3. Developing Expertise: Freelance writers often specialize in specific niches or industries, such as:

    • Health and Wellness: Creating content on fitness, nutrition, and mental health.

    • Finance: Providing information on investing, saving, and financial planning.

    • Travel: Sharing travel tips, destination guides, and personal experiences.

    • Technology: Writing about the latest gadgets, software, and tech trends.

  4. Setting Rates: Freelance writers can charge per word, per hour, or per project. Rates can vary based on factors such as the writer's experience, the complexity of the project, and the client's budget. It's essential to research industry standards and adjust rates accordingly.

  5. Building a Portfolio: A strong portfolio showcasing past work is essential for attracting clients. Writers can create a website or blog to display their work and demonstrate their writing style and expertise.

Virtual Assistant (VA) Work

A virtual assistant provides administrative support to entrepreneurs or small business owners. This can include tasks like email management, social media management, blog post formatting, appointment scheduling, and more. VAs are valued for their ability to handle tasks that business owners don't have time for or don't enjoy doing themselves.

  • Administrative Tasks: VAs manage various administrative duties to ensure the smooth operation of a business. This includes organizing and maintaining files, handling correspondence, scheduling appointments, and managing calendars. They may also prepare reports, presentations, and other documents as needed.

  • Social Media Management: VAs play a crucial role in managing a business's social media presence. They create and schedule posts, engage with followers, monitor social media channels for trends and opportunities, and analyze metrics to gauge the effectiveness of social media campaigns.

  • Content Creation: VAs may be responsible for creating content for blogs, newsletters, social media posts, and other marketing materials. This can involve writing articles, designing graphics, editing videos, and ensuring that all content aligns with the brand's voice and messaging.

  • Customer Service: VAs often serve as the first point of contact for customer inquiries. They respond to customer emails and phone calls, resolve complaints and issues, and ensure that customers receive prompt and satisfactory assistance.

  • Project Management: VAs help businesses stay organized by managing projects and coordinating tasks. This includes creating project plans, assigning tasks to team members, tracking progress, and ensuring that deadlines are met.

  • Technical Support: Some VAs provide technical support to businesses, particularly in areas related to IT and software. They troubleshoot technical issues, install and configure software, and ensure that all systems are running smoothly.

  • Bookkeeping: VAs with a background in accounting may provide bookkeeping services to businesses. This includes managing invoices, tracking expenses, reconciling accounts, and preparing financial reports.

  • Marketing Support: VAs assist with various marketing tasks, such as creating and implementing marketing campaigns, managing advertising budgets, analyzing marketing data, and identifying new opportunities for growth.

  • Event Planning: VAs help businesses plan and organize events, such as conferences, webinars, and networking events. This includes coordinating logistics, managing guest lists, overseeing event setup and teardown, and ensuring that all aspects of the event run smoothly.

  • Research: VAs conduct research on behalf of businesses to gather information on various topics. This can include market research, competitor analysis, industry trends, and other relevant information to help businesses make informed decisions.

  • Website Maintenance: VAs with web development skills may assist businesses in maintaining and updating their websites. This can include adding new content, optimizing for search engines, troubleshooting technical issues, and ensuring that the website remains up-to-date and functional.

Getting started

Define Your Services and Rates

  • Identify Your Services: Begin by defining the specific services you'll offer. For example, as a freelance writer, you might specialize in blog writing, copywriting, or technical writing. As a virtual assistant, you might offer services such as email management, scheduling, or social media management.

  • Set Your Rates: When setting your rates, consider factors such as your level of expertise, the complexity of the work, and the industry standards. Researching what other freelancers with similar skills and experience are charging can give you a good starting point.

Market Yourself

  • Networking: Networking is essential for finding clients and building relationships in your industry. Attend industry events, join online forums, and engage with professionals on social media platforms like LinkedIn.

  • Job Boards: Create profiles on popular freelancing websites and job boards. Tailor your profile to highlight your skills and experience, and actively apply to relevant job postings.

  • Social Media: Use social media platforms to showcase your expertise and connect with potential clients. Share your work, engage with industry-related content, and join groups or conversations relevant to your niche.

Build a Portfolio

  • Collect Samples: Gather samples of your work that best showcase your skills and expertise. If you're just starting, you can create sample pieces that demonstrate your abilities.

  • Create a Portfolio: Compile your samples into a professional portfolio that is easy to navigate and showcases the range of services you offer. Consider creating a portfolio website to showcase your work and make it easily accessible to potential clients.

Manage Your Finances

  • Set Up Financial Systems: Establish systems for tracking your income, expenses, and taxes. Consider using accounting software or hiring an accountant to help you manage your finances efficiently.

  • Budgeting: Create a budget to manage your finances effectively. This should include allocating funds for business expenses, taxes, savings, and personal expenses. Keeping track of your cash flow will help you stay on top of your finances and avoid any financial pitfalls

Benefits of Freelancing

Freelancing offers several benefits, including:

  • Control over your schedule and workload.

  • The ability to choose your clients and projects.

  • Opportunities for growth and learning from clients and colleagues.

  • Flexibility to work from anywhere with an internet connection.


Freelancing as a writer or virtual assistant can be a rewarding and lucrative career choice. By putting yourself out there, marketing your services, and delivering high-quality work, you can build a successful freelance business and achieve financial independence.

Are you ready to take the leap into freelancing? Start by defining your services, setting your rates, and marketing yourself to potential clients. With dedication and hard work, you can turn your freelancing dreams into reality.

About OpsArmy

OpsArmy is a virtual talent provider for remote businesses. We interview, hire and train virtual assistants, and staff them to companies. Our flexible and affordable model enables businesses to grow, save time, and reduce cost by 50%. 


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QuickBooks. (n.d.). How to manage your finances as a freelancer. Retrieved from

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