OpsArmy secured new bulk contracts
- Tony
- Jun 24
- 2 min read

Customer Overview & Challenge
A wholesale coffee bean provider partnered with OpsArmy to run their sales operations, including outbound and new logo acquisition. Their goal was to proactively drive sales and establish new partnerships with bakeries, restaurants, and other coffee shops.
Needed to proactively drive sales and establish new partnerships
What We Did
SalesArmy by OpsArmy provided a comprehensive suite of sales solutions to address their need:
End-to-end management: We took complete ownership of sourcing, hiring, and onboarding tailored to their ideal customer persona.
Operational efficiency: We handled all administrative and project management burden, upleveling the time of their single account executive.
Performance enablement: We implemented ongoing process improvements to fine tune the sales process including the sales script, outbound tools, and lead generation.
Reporting and analytics: We established reports and dashboards to track progress and further refine the sales playbook.
Key Business Impacts
$60,000+ in new deals secured within the first two months.
A rapidly growing network of new partners, including restaurants and coffee shops.
A high volume of qualified appointments and coffee tastings scheduled.
Internal time and resources freed up to focus on core operations.
Real-time reporting delivered actionable insights for ongoing improvements.
Customer Feedback
This feedback from Operations Manager shows their satisfaction with the quality of scheduled meetings and growing pipeline of potential partners, with consideration for expanding the team in the future.
Working with OpsArmy and the team has been a positive step in our efforts to grow partnerships. The meetings scheduled have consistently been valuable, and we now have a promising pipeline. I appreciate OpsArmy's willingness to adapt and iterate with us. If our appointment setter can maintain this pace, I could even see us needing a second person soon. We're on the right track and I look forward to continued growth.
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