OpsArmy achieved above benchmark meeting rates for sales

Customer Overview & Challenge

A cybersecurity company partnered with OpsArmy to accelerate their outbound lead generation efforts. They needed a trusted partner to manage cold calling and appointment-setting workflows: one that could ramp quickly, maintain high daily call volume, and align with their tools, KPIs, and fast-paced environment.

What We Did

AccountingArmy by OpsArmy  delivered a fully managed outbound sales solution tailored to their goals:

• Outbound execution at scale: We launched daily calling campaigns targeting decision-makers, using a structured call flow and dialer setup aligned to the client’s process.

• KPI-driven performance: Our team operated against specific metrics including call volume, contact rates, and transfer targets—ensuring measurable contribution to pipeline generation.

• Seamless integration: OpsArmy worked within the client’s CRM and dialer systems to ensure a smooth workflow, accurate reporting, and no disruption to internal sales operations.

• Ongoing iteration: We continuously gathered feedback, adjusted messaging and targeting, and optimized outreach strategy based on data and results.

Key Business Impacts

• Accelerated outbound outreach aligned with the client’s KPIs.

• Reduced internal workload while maintaining consistent pipeline activity.

• Improved integration with client tools, including dialers and CRMs.

• Faster path to results with proven outreach methods and clear reporting.

• Increased client confidence in outsourced lead generation scalability.

Customer Feedback

This feedback from the client reflects their enthusiasm for the high quality, professionalism, and alignment OpsArmy demonstrated in delivering cold calling support.

The results were fantastic. Call strategy, dialer usage, and outreach volume all hit exactly what we were looking for. The team showed deep experience, clear communication, and real fluency with our tools and sales flow. Honestly, we were impressed across the board—and now we’re already thinking about expanding the program.